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Handball has always been a sport that brings a lot of emotions and excitement to its fans. In the past few years social networks brought a new dimension to this sport and made it even better for its fans. Previous season has been very interesting for Vive Tauron Kielce. They started the season off by selling 16, tickets and having a fantastic spectacle in Krakow and finished it with the Champions league trophy.
Club also celebrated its 50th anniversary with retro clothes, publications and events. Throughout the season club has been working on bonding with their fans through online communication, increasing season ticket sales and gaining new sponsors. On one hand we wanted to be as close to the team as possible and provide unique information, images, relationships.
On the other hand, we did not want to overwhelm the user with the number of posts on our channels. So, we decided to create a media plan in which we defined what should be posted where. We also added short messages, the number of which was even higher.
As a result, by going to our website, our fans could learn exactly what the team is doing on an ongoing basis. If you dream big and put in time and effort, amazing things can happen. Cooperation with the biggest radio stations and sending them materials gave a massive scale of promotion.
All the great accomplishments of Kielce throughout the season resulted in a new sponsorship deal with Lexus. Not even during summer breaks or big events such as European or World championships. The goal was to connect with the fans of the Polish national team. Our materials, including a video, went to all news programs in the country, the public association was created that a handball player is a patriot, a person dedicated to handball and national colors.